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Sell Your California Home Smarter.
Keep More Equity.*
The traditional 5–6% commission model is outdated—and it’s costing California homeowners thousands at closing. SmarterHomeSeller® was built to change that.
With experience from over 2,000 closed real estate transactions, we provide full-service representation designed to maximize your equity—without inflated listing costs. You get in-person agent walk-throughs, virtual consultations, and expert guidance from list to close.
We don’t cut service.
We don’t cut strategy.
We cut unnecessary overhead—so more of your equity stays with you.
Check Your Property Eligibility*
Property Qualifications
The Numbers That Matter
Traditional real estate brokerages often charge 5–6% total commission, a cost that is not always necessary for every California home sale. SmarterHomeSeller® offers a qualification-based listing program that provides the same MLS exposure, professional marketing, and expert negotiation, but with a significantly lower listing commission.
By reducing the listing side fee from a typical 3% to 1%, qualified sellers may retain thousands of dollars more at closing—without sacrificing professional service.
1%
Listing Commission
The listing side commission is 1% of the final sale price, compared to the traditional 3% charged by many brokerages.
On an $800,000 home, a 1% listing fee equals $8,000.
$16K+
Seller Savings
Compared to a traditional 3% listing commission on an $800,000 sale, paying 1% results in $16,000 in potential savings on the listing side alone.
100%
MLS Market Exposure
Your home is listed on the Multiple Listing Service (MLS) with professional photography and syndicated to major consumer platforms, providing broad market visibility to buyers and buyer agents.
How It Works
Every step of the SmarterHomeSeller® process is designed to deliver full-service real estate representation while maximizing your net proceeds. Backed by over 2,000 completed transactions, our approach combines essential in-person service with efficient systems—so you get professional results without unnecessary cost.
Sellers benefit from agent-led property walk-throughs, open house support, and flexible virtual consultations (Zoom, FaceTime, or Google Meet) throughout the pre-listing and listing process.
Aggressive Marketing — Included at No Extra Cost
Every SmarterHomeSeller listing receives aggressive, full-service marketing designed to maximize exposure and attract qualified buyers—at no additional cost beyond the agreed listing terms.
Included with every qualified listing:
  • Professional photography to showcase your home at its best
  • Custom property website with photos, details, and call-to-action
  • Full MLS exposure, syndicated to major consumer platforms
  • Open house support and coordinated buyer showings
  • Yard sign installation and on-site agent or representative walk-through
  • Agent-to-agent marketing and outreach
Our goal is simple: create strong first impressions, drive interest, and position your home competitively from day one.
Enhanced Marketing Options (Optional)
For sellers seeking additional exposure, enhanced marketing options may be available, such as expanded digital promotion or upgraded media packages.
These options are entirely optional and can be discussed with your SmarterHomeSeller® representative based on your property, market conditions, and goals.
For Sale By Owner (FSBO) — We Make the Transition Easy
Already listed as For Sale By Owner? We offer FSBO listing migration assistance to help you transition smoothly into a professional MLS listing.
Our team assists with:
  • Listing setup and paperwork
  • Professional photography and marketing launch
  • MLS placement and showing coordination
You don’t have to start over—we make it easy.
A Real Team. Real Support.
From your first consultation through closing, our personable, knowledgeable staff is here to guide you through every step of the process. You’ll always know who to contact, what’s happening next, and how your listing is performing.
Fast Turnaround. List Today.
Our streamlined process allows many qualified sellers to consult, prepare, and list quickly—often the same day. If timing matters, our team is ready to move.
Call today. List today.*
The 5-Step Smart Listing Process
Step 1: Free Seller Consultation
We begin with a no-cost consultation, held virtually or in person, to review your property, goals, timeline, and eligibility for our qualification-based listing program. For qualified sellers, optional Buy-Before-You-Sell solutions may also be discussed.
Step 2: Broker Price Opinion (BPO)
We prepare a professional Broker Price Opinion using current market data and comparable sales to determine pricing strategy and optimal market positioning.
Step 3: Listing Agreement & Setup
Once pricing and strategy are approved, the listing agreement is executed and a $500 setup fee is collected. This fee includes professional photography and preparation for market launch. This can happen the same day we first speak.
Step 4: On-Site Launch & Marketing
An agent or authorized representative is on site for yard sign installation and a launch walk-through. Your property is then professionally marketed through the MLS, online syndication, coordinated showings, and open house support.
Step 5: Negotiation, Offer Acceptance & Closing
We manage the transaction from offer through close, including offer review, negotiation strategy, escrow coordination, inspections, appraisals, disclosures, and closing support—delivering a smooth and transparent sale experience.
Start With a Free Seller Consultation!
Optional Buy Before You Sell Programs
For qualified sellers, SmarterHomeSeller® offers access to optional Buy Before You Sell solutions through trusted third-party equity-advance and bridge program providers. These options may allow you to purchase a new home before selling your current one, helping reduce timing pressure, avoid contingent offers, and move with greater flexibility.
Your SmarterHomeSeller® representative can explain how these programs work, review basic eligibility considerations, and help coordinate the timing of your sale and purchase when applicable.
Programs are offered through independent third-party providers and are subject to qualification, underwriting, and provider terms. SmarterHomeSeller® does not provide lending services and cannot guarantee approval.
How We Compare
For an $800,000 home sale in California, our SmarterHomeSeller® process can save you over $16,000 in listing commission. This comparison highlights what you gain with us versus a traditional brokerage, and what unnecessary overhead you avoid.
Because you save thousands with our 1% listing fee, you can offer a competitive commission to the buyer's agent, offer your home at a more attractive price, or simply keep the savings as well-deserved equity.
Why Choose SmarterHomeSeller®?
SmarterHomeSeller® transforms your home selling experience, helping you save thousands with cutting-edge marketing. We ensure you keep more of your equity without compromising on premium service.
Significant Savings
Benefit from our streamlined 1% listing commission, saving you thousands compared to traditional brokerages and putting more equity back in your pocket.
Active REALTOR & Modern Marketing
An experienced, active REALTOR is always in your corner, deploying cutting-edge marketing strategies to ensure your property gets maximum exposure and interest.
Full-Service, Uncompromised
Receive the same comprehensive, full-service support as traditional brokerages, including a competitive commission for the buyer's agent, ensuring a smooth and successful transaction.
Empower Your Equity
Your savings empower you. Use them to offer a more attractive sales price, incentivize buyer's agents, or simply retain thousands more in well-deserved equity from your home sale.
Frequently Asked Questions
Dedicated to full personal service, including agent walk-throughs, open house support, and virtual consultations, we leverage over 2,000 transactions to provide expert guidance. Below are common questions about the SmarterHomeSeller® program; additional questions can be asked during your consultation.
How can you charge just 1% for professional service?
Our streamlined operations and efficient processes significantly reduce overhead costs without compromising on the quality or comprehensiveness of our services. By leveraging digital tools and a focused approach, we deliver full personal service, including expert representation, accurate pricing, comprehensive marketing, professional photography, and skilled negotiation. This ensures you receive exceptional support and maximize your net proceeds, all for just 1%.
Is my home listed on the MLS?
Yes, your property is listed on the MLS with professional photography and syndicated across all major real estate platforms (Zillow, Redfin, Realtor.com). You receive the same market exposure as traditional listings.
What does "qualification-based" mean?
We evaluate each property and seller for program suitability, considering condition, location, price, seller experience, and communication preferences. If not a fit, we refer you to a trusted partner agent for traditional service, with no obligation.
Will I have in-person support?
Yes, our representative installs your For Sale sign, completes the mandatory Agent Visual Inspection, and manages open houses or buyer access as needed. In-person service is available at key moments or by request.
Who handles negotiations?
Your assigned listing expert directly handles all pricing strategy, counteroffer evaluation, and contract negotiation. This ensures experienced representation and skilled negotiation, never delegated to assistants or automated systems.
Do you offer competitive commission to buyer's agents?
Yes! We offer competitive buyer's agent commissions to ensure maximum exposure and interest in your property. Your savings come from our efficient 1% listing side commission, not from reducing buyer agent incentives.
Ready to Sell Smarter?
858-240-9990
Call us today to start your listing with a FREE pre-listing consultation and home valuation information packet!
Or, get started here:
Client Success Stories
Hear directly from homeowners who experienced the SmarterHomeSeller® difference.
Jennifer L. from Chula Vista
"I was initially hesitant about the 1% listing fee, but SmarterHomeSeller® exceeded all my expectations. My home in Chula Vista sold rapidly, and the commission savings were incredibly beneficial! My agent, Chris, was incredibly responsive, guiding me through every step and ensuring a seamless process from professional photography to final negotiations. Truly top-tier service without the hefty traditional cost."
Michael R. from Oceanside
"As a first-time seller in Oceanside, I was nervous about the process. SmarterHomeSeller® broke everything down for me. My condo sold, and I couldn't believe the level of support I received while only paying 1% commission. My agent was very professional and responsive and handled all the negotiations I saved a great deal, and the experience was stress-free. I'll definitely use them again!"
Robert H. from San Diego
"After living in my San Diego condo for years, I was ready to downsize. SmarterHomeSeller® provided an outstanding experience, selling my unit. The agent, Jessica, was incredibly thorough with the market analysis, and her negotiation skills secured a fantastic price. The savings on commission were substantial, allowing me to comfortably transition to my new home. I received full personal service and saved a considerable sum – a win-win!"
The Garcia Family from Vista
"We needed to sell our Vista home quickly for a relocation, and SmarterHomeSeller® delivered! Our house sold in just days, securing multiple offers. The entire process, from the initial consultation to closing, was incredibly efficient. Our agent provided invaluable advice on staging and pricing, leading to significant savings that helped us tremendously with our move. Fantastic service for a fantastic price!"
SmarterHomeSeller®
16870 West Bernardo Dr., Suite 400 in San Diego, CA 92127 • Serving San Diego and all of California
*SmarterHomeSeller® is a qualification-based real estate listing program offered by a licensed California real estate brokerage. Not all properties or sellers will qualify. The commission referenced on this website applies to the listing side only; buyer-agent compensation, if any, is negotiated separately by the seller as part of each transaction. Minimum listing commission of $7,995 applies, and a $500 setup fee is due upon execution of the listing agreement. Commission rates, services, and program availability are subject to seller approval and may change without notice. Examples shown are for illustrative purposes only and do not guarantee savings or results. Past performance is not a guarantee of future outcomes. SmarterHomeSeller® cannot provide services for properties that are contractually listed with another agent.
All services are provided in compliance with California Department of Real Estate regulations and applicable fair housing laws. Supervised under California DRE License 01334949. Equal Housing Opportunity.